Art Center DOT Launch: Branding an Entrepreneurial Initiative for a Leading Design School
Art Center College of Design is one of the leading design institutions in the world. DOT Launch is the school’s new entrepreneurial initiative providing enterprising Art Center designers with the knowledge, experience, and resources to develop entrepreneurial ventures. Gee + Chung Design created the initiative's logo, animated intro, secondary symbols, business card, t-shirt, award, email template, and website. The program has been successful in positioning Art Center at the forefront of educational efforts to integrate design and entrepreneurship.