Gee + Chung Design Logo
Project 01 of 09
The Design Accelerator Logo
Image 01 of 02
The Design Accelerator is Art Center College of Design’s new for-profit venture committed to building design-driven startups. As Art Center is known for its iconic orange dot symbol, our solution uses the orange dot to connect the program to the school and convey The Design Accelerator’s position at the center of design-driven entrepreneurship.
Progressively shorter and thinner arcs emanate from the center to symbolize the concept of acceleration and design-driven startups gaining momentum. The logotype uses the school’s signature orange color to highlight “design” as the program’s point of differentiation among business accelerators.
Creativity 43 (Gold), 2013
American Graphic Design Awards, 2013
Counter-Print Abstract Logo: Trademarks & Symbols, 2016