Maxim Integrated Marketing Code Logos
Image 01 of 02
Maxim Integrated develops analog integrated circuits for the industrial, communications, consumer and computing markets. Based upon the company’s positioning as a challenger brand within the analog semiconductor sector, the Marketing Code is a series of seven principles created to guide the Maxim marketing team in developing company-wide marketing initiatives.
Our solution uses iconic symbols to convey each concepts in its simplest and most direct form. Each logo tells its story with humor and wit, engaging the viewer to complete the idea. The symbol system is highly flexible in application. The seven overlapping logos are used without type to create a visual “code,” and in combination with type to create their own seal.
Creativity 44, 2014
Artpower Logo Talks III, 2014