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Greenleaf Medical: New Technology for Helping Hands Brochure
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Greenleaf Medical is a developer of a pioneering computerized hand evaluation system for hand surgeons and therapists. The objective was to introduces their innovative EVAL system as a precision instrument enabling medical documentation to be “seen in a new light.” On the front cover, photographic sections employ dramatic lighting to symbolically depict the reconstruction of an impaired hand, presenting the healthy hand on the back cover.
Throughout the brochure, dramatic, theatrically-lit the photographic sections are used to introduce the multi-faceted, comprehensive product: first its component parts, then screen applications, and finally the complete system. Soft gradated backgrounds create the effect of light emanating from the hand, symbolic of the healing process.
AIGA Communication Graphics Show, 1993
Rockport The Best of Brochure Design II, 1994
PIE Books Brochure Design Forum, 1991
MacWeek Feature, 1993