Applied Materials “X-Ray” Seminar Invitations
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Applied Materials is the world’s leading maker of semiconductor fabrication equipment. The company’s Technical Seminars are attended by silicon wafer engineers and fabrication specialists. The invitation series included a seminar program invite, cocktail reception invite, and two save-the-date postcards. Our solution for the seminar invitation juxtaposes the company’s Scanning Electron Microscope images of silicon wafer coatings with X-rays of common objects to convey conference themes in a fresh, engaging manner.
The invitation’s unique shape is inspired by the company’s wafer fabrication chambers, with die cut corners and drilled holes to simulate the rivets of the machines. Expressive typography was used throughout the program, integrating graphics and special effects to enhance meaning. “Solutions” bends behind a lightbulb, “Plant” grows in scale, “Mix” blends together different fonts, and “Move”creates motion to convey speed. The unexpected color palette for their industry combines subtle, sophisticated blue, green, and yellow hues with silver for their aluminum wafer fabrication equipment and copper for their wafer coatings.
Creativity 31, 2001
HOW Promotion Design Awards, 2002
American Graphic Design Awards, 2002
Western Art Directors Club West Coast Show, 2001
Rockport The Power of Paper in Graphic Design, 2002