Imaginarium Kangaroo Hop! Package
Imaginarium is a market-leading developer of learning and educational toys. The chain was seeking to establish its own brand in stores and a family look for Imaginarium-branded products. Our solution emphasizes the concept of fun by integrating the child and the product into the logotype itself, utilizing a starburst to convey energy.
The box’s brightly colored panels provide a multitude of in-store display possibilities, while the checkerboard base provides a unifying family look for the Imaginarium product line.
Communication Arts Design Annual 35, 1994
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