DCM Year of the Rat Lunar New Year Gift Bag
DCM is a leading Silicon Valley venture capital firm with significant investments in China. The gift bag was provided to entrepreneurs and investors at DCM’s Lunar New Year Party. Our solution welcomes the Year of the Rat by using the DCM’s initials to create a proprietary Chinese lunar calendar animal.
The concept of yin and yang is conveyed through the bag’s wrap-around motif and alternating color scheme. The bag spines use Chinese and English new year greetings to create a vibrant typographic pattern.
Graphis Branding 5 (Gold), 2008
American Graphic Design Awards, 2008
American Package Design Awards, 2009
Identity (Russia) Best of the Best, 2010
Rockport LogoLounge 6 (Case Study), 2011