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Project 02 of 12
Greenleaf Medical HAND Poster
Greenleaf Medical is a developer of a revolutionary computerized hand evaluation system for hand surgeons. The poster was intended to serve as art for the walls of hand clinics and offices of hand surgeons, in addition to building name recognition for the client.
Our solution combines an eclectic selection of quotes and variety of hands to portray the hand as a universal symbol of time and utility. The soft, gradated backgrounds create the effect of light emanating from the central hand image, symbolic of the healing process.
Recognition
AIGA Communication Graphics Show, 1991
Communication Arts Design Annual 32, 1991
Type Directors Club TDC 37 Typography 12, 1991
Typography International Association, 1991
Print Computer Art & Design Annual, 1991
Simpson Printed Paper Competition, 1992
Western Art Directors Club West Coast Show, 1991
PBC American TypePlay, 1994
PBC Non-Traditional Design, 1992
PIE Books Poster Graphics 2, 1993
International Poster Exhibition - Korea, 2013
Takeo Poster Collection, 2015
Hoffmitz Milken Center for Typography Collection, 2016