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Project 16 of 18
Apple Training Brochure: The Process of Discovery
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Apple’s objective was to present their training courses in a manner that conveyed the excitement of learning and discovery. Our solution presented Apple Training concepts through analogies of famous discoveries throughout history: Confucius’ role as a great teacher and Apple’s role in training; Mozart’s compositions for solo/ensemble music and Apple’s program of leader-led/self-paced courses; Gutenberg’s introduction of modern book printing and Apple pioneering of desktop publishing; and Columbus’ contributions to navigation and Apple’s accessibility to training.
The die-cut cover engages the viewer in the process of discovery, revealing the Table of Contents as it is opened. A proprietary blue “Training” bar is used to identify Apple Training products and unify the eclectic collages. Unique initial caps reinforce the theme of each spread. Headings are treated as pull-down menus to convey a Mac look and feel. The brochure’s theme of significant historical discoveries successfully positions Apple Training within the context of educational advancement.
Print Computer Art and Design Annual, 1991
Typography International Association, 1991
Madison Square Press Typographic Promotion Design, 1993
PIE Books Brochure Design Forum, 1991