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Project 07 of 09
Applied Materials “Technology” Seminar Invitations
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Applied Materials is the world’s leading maker of semiconductor fabrication equipment. The company’s Technical Seminars are attended by silicon wafer engineers and fabrication specialists. The invitation series included a seminar program invite, cocktail reception invite, and two save-the-date postcards.
Our solution for the invitation cover uses the actual Scanning Electron Microscope images of wafer coatings studied at the seminars as abstract typographic letterforms announcing the “Technology ’99” theme. The arresting format of interconnected squares evokes the grid pattern of chips within a wafer. Throughout the book, the unusual juxtaposition of scientific images with real-life scenes conveys seminar concepts in a fresh and engaging manner. The last spread encourages attendance by placing the conference in a historical perspective.
Creativity 30, 2000
Creativity 29, 1999
HOW International Design Awards, 2000