Off-Site Records Management provides a complete range of document storage and retrieval services. Off-Site supplies document storage boxes to its customers, which typically remain in customer’s offices for several months prior to being shipped to Off-Site’s storage facility. Our strategy was to transform this utilitarian object into a “moving billboard” for the company. Our solution used Off-Site’s descriptive name as an overlapping, layered graphic to create a metaphor for customers moving their documents “off-site,” enabling the individual boxes to form a continuous pattern when stacked.