Gee + Chung Design Logo
Project 04 of 09
Xinet Stationery
Image 01 of 02
Xinet is a leading developer of network server software for digital asset management for prepress, printing, and publishing. The logo uses a restaurant server as a metaphor for network file serving software which is compatible with a variety of media. The stationery system’s technical complexity was designed to showcase the state-of-the-art printing techniques enabled by Xinet software and resonate with the firm’s printing-oriented audience.
Our solution uses a unique cropmark-inspired typographic system on each element to symbolize print production. The stationery’s angled edge and envelope flap reference the product’s proprietary trapezoidal packaging. The business card’s die-cut X-shape evokes the company name and reflects its cutting-edge technology.

Graphis Letterhead 4, 1998
Graphis Letterhead 5, 2001
Creativity 26, 1996
HOW International Design Awards, 1997
American Corporate Identity, 1998
HBI Letterheads in the Third Dimension, 1997
North Light Fresh Ideas in Letterhead & Business Card Design 3, 1997
Rockport The Best of Business Card Design 5, 2002
Collins The Big Book of Business Cards, 2005 Business Card Design Gallery, 2013
San Francisco Center for the Book Be Enveloped! Exhibition, 2015