Gee + Chung Design Logo
Project 09 of 09
Applied Materials Tradeshow Graphics
Image 01 of 07
At SEMICON/West, the semiconductor industry's largest tradeshow, our solution for the firm's 100' x 100' booth invites attendees to "imagine, discover and explore," connecting a child's youthful inspiration with science to the company's innovative technology.
Creating a sense of "magic," 20'-high backlit theatrical screens transform images of children exploring science into Applied Materials' state-of-the-art wafer fabrication equipment. Connecting the "innovation" theme with Applied Materials products, motorized displays use wafers as flowers for growth, globes for worldwide reach, gears for productivity and discs for momentum. Attendees enter the "world of semiconductors" through a giant 24' diameter wafer opening.
Recognition
Communication Arts Exhibit Feature, 2003
Creativity 33, 2003
STEP Inside Design 100, 2003
Applied Arts Design & Advertising Awards, 2003
American Corporate Identity, 2004
Western Art Directors Club West Coast Show, 2003
Rockport 1000 Retail Graphics, 2007
Hand Books Press Color: Messages and Meanings, 2006