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Project 01 of 12
Chronicle Books Tradeshow Exhibit
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Chronicle Books is an innovative publisher of high-quality illustrated books on design, food, literature, collectibles, pop culture, and travel. At the American Booksellers Association Show, Chronicle sought to convey they are a publisher who “sees things differently.” Our solution for the publisher’s 30' x 30' cross-aisle exhibit represented a striking departure from the typical rows of bookshelves and backlit light boxes attendees normally walk right by, instead creating a retail-like environment which invites visitors to come in, pick up the books, and linger. Each display represented the values Chronicle stood for, using a giant gear, ladder, staircase, and abstract figure as metaphors for work, progress, attainment, and humanity.
These symbolic elements combined to form a highly engaging environment for attendees, using a Constructivist aesthetic and simple, industrial materials to create a “machine” for the display of books. Natural maple and galvanized aluminum panels provide the ideal neutral backdrops to highlight Chronicle’s colorful collection. The eye-catching tradeshow became a must-see for show attendees, as the booth broke new ground in what a booksellers booth could be, and what an exhibit could convey about a company. The distinctive exhibit helped the San Francisco-based publisher stand out within the New York dominated publishing industry as a firm who “sees things differently,” and was instrumental to creating a unique market niche for the specialty publisher.
Recognition
Communication Arts Design Annual 33, 1992
Graphis Corporate Identity 3, 1998
Graphis Corporate Identity 2, 1994
Creativity 23, 1993
American Corporate Identity 9, 1994
Society for Environmental Graphic Design SEGD Design Awards, 1993
Exhibitor Magazine Design Awards (Gold), 1993
Print Computer Art & Design Annual 2, 1993
Adobe Design Contest, 1995
American Advertising Federation ADDY Awards, 1993
San Francisco Art Directors Club (Silver), 1992
Rockport Allworth Design in Depth, 1997
Northlight Fresh Ideas in Promotion 2, 1996
Madison Square Press Designing & Planning Environmental Graphics, 1996
Art Center College of Design Design Impact, 2004
Chronicle Books: The First 50 Years, 2017
Identity Feature, 1993
Exhibitor Feature, 1993