Symantec is the world’s largest maker of utility and security software for personal computers. Our solution uses the company’s mission statement on the cover to express their products’s innovative features as valuable customer benefits. On each spread, the mission statement appears as an interface-inspired pull down menu, highlighting a key word to identify each product category. Conceptual photography and expressive typography are employed to convey a compelling user-focused message. An expanding gear creates a powerful metaphor for software which increases productivity. A hand and globe combine to symbolize the safety provided by the industry-leading Norton AntiVirus software.