Creating a sense of “magic,” 20'-high backlit theatrical screens transform images of children exploring science into Applied Materials’ state-of-the-art wafer fabrication equipment. Connecting the “innovation” theme with Applied Materials products, motorized displays use wafers as flowers for growth, globes for worldwide reach, gears for productivity, and discs for momentum. Attendees enter the “world of semiconductors” through a giant 24' diameter wafer opening.