Project 03 of 09
The Design Accelerator Website
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The Design Accelerator is Art Center College of Design’s new for-profit venture committed to building design-driven startups. Our solution uses self-identifying categories to invite the viewer to select their section of interest. Six color-coded images create the homepage’s navigational interface, enabling the viewer to roll over each image to reveal the full menu and corresponding symbol within each section. The black frame and turned edge motif create a metaphor for unveiling something new, providing the illusion of pages within a page.
The interior page navigation enables the viewer to roll over each bar to reveal a drop-down screened-back sub-navigation. Each page is defined by a color-coded header, corresponding symbol and screened-back text box. In the “About Us” section, a compelling pull-quote defines the program’s point of differentiation. To incorporate interactivity throughout the site, each image in the “Team,” “Mentors” and “Companies” sections enables the viewer to roll over the image to reveal pertinent information. The text below each image provides a link to more content.