Gee + Chung Design Logo
Project 04 of 09
Castile Ventures Website
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Castile Ventures is a venture capital firm investing in early-stage technology companies. The firm is named after the Spanish city from which Columbus embarked on his journey to discover the new world, symbolizing the firm’s mission of funding start-up companies to develop new technologies. Our solution incorporates a distinctly nautical theme to aid navigation within the site. Page borders evoke historical maps and a wavy line motif symbolizes ocean currents.
Each section is differentiated by combining a conceptually evocative historical engraving, photographic image, and navigational icon. Encouraging the audience to think in a new way, a compelling quote from a well-known historical figure sets the stage for each section. The Wall Street Journal-style Bio illustrations establish familiarity and credibility with the firm’s financial and technology-oriented audience.
Rockport 1000 Icons, Symbols + Pictograms, 2006
PIE Books Pictogram & Icon Graphics 2, 2007