Gee + Chung Design Logo
Project 01 of 09
Imaginarium Kangaroo Hop! Package
Imaginarium is a market-leading developer of learning and educational toys. The chain was seeking to establish its own brand in stores and a family look for Imaginarium-branded products. Our solution emphasizes the concept of fun by integrating the child and the product into the logotype itself, utilizing a starburst to convey energy.
The box’s brightly colored panels provide a multitude of in-store display possibilities, while the checkerboard base provides a unifying family look for the Imaginarium product line.
Communication Arts Design Annual 35, 1994
Creativity 24, 1994
Step-By-Step Graphics Design Process Annual, 1997
American Corporate Identity 10, 1995
Brand Design Association Gold Awards, 1995
Logo Lounge 3, 2005
Rockport Bags, Boxes, and Tags, 1998
Rockport Graphic Idea Resource: Photography, 1999
North Light Fresh Ideas in Promotion 2, 1996
Hand Book Press Color: Messages and Meanings, 2006
Publish Magazine Feature: Design Makeover, 1995