Gee + Chung Design Logo
Project 01 of 45
Art Center College of Design Alumni Council Logo
Art Center College of Design is one of the premier design schools in the nation and known for its iconic orange dot symbol. Our solution for the school’s Alumni Council uses the iconic orange dot to form a circle of creative individuals connected by a shared transformative educational experience, conveying a sense of community, support, and unity.
The logo’s orange dots represent alumni from every design discipline and every corner of the globe, offering unique perspectives and different points of view. Alumni response was overwhelmingly positive as the design succeeded in using the familiar orange dot in a way that brings people together and promotes a sense of connection to the school.
Communication Arts Design Annual 41, 2000
Graphis Logo Design 6, 2004
Graphis Logo Design 5, 2001
Creativity 30, 2000
Critique The Big Crit, 2000
PRINT A - Z Competition, 2001
HOW International Design Awards, 2001
American Corporate Identity, 2002
Global Corporate Identity, 2002
Logo Lounge 3, 2006
Western Art Directors Club (Bronze), 2000
University and College Designers Assn. (Gold), 2000
Madison Square Press International Logos & Trademarks 5, 2001
Rockport Color Graphics, 2002
LogoLounge 3, 2006
Page One Logolicious, 2010
HOW Books Damn Good, 2011
Wadsworth Graphic Design Solutions, 5th Edition, 2013
Counter-Print Abstract Logo: Trademarks & Symbols, 2016