Gee + Chung Design Logo
Project 03 of 18
Xinet Workflow Solutions Brochure
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Xinet is a leading developer of network server software for digital asset management for prepress, printing, and publishing. The cover depicts a pulsating, dynamic network which, upon opening, becomes the key markets for the company’s services. Our solution was designed to showcase Xinet’s software and workflow in use, employing metaphors for time management, streamlined workflow, and versatility to communicate key product benefits. A metaphorical slice of time conveys improved schedule management. A funnel assembling a printed piece from start to finish creates a powerful metaphor for streamlined workflow.
To appeal to the printing-oriented audience, the brochure utilizes several interactive print production techniques: a pull-out tab enables users to discover the wide variety of media and markets for Xinet products, and a rotating wheel conveys the versatility of the company’s proprietary workflow. The brochure was successful in enabling Xinet to capture a leading market share within the industry.
Creativity 32, 2002
STEP Inside Design 100, 2003
American Graphic Design Awards, 2002
Western Art Directors Club West Coast Show, 2003
BT Batsford Design and Layout: Understanding and Using Graphics, 2003
Rockport 1000 Graphic Elements, 2004
Rockport Brochures: Making a Strong Impression, 2004
HOW Design Books Maximum Page Design, 2005
Rockport 1000 Icons, Symbols + Pictograms, 2006
PIE Books Pictogram & Icon Graphics 2, 2007