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Description of the Product or Service
What problem does your product solve? How is the "pain" alleviated by your company’s product?
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Company History
What was the genesis for your product? What milestones has the company achieved?
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Analysis of the Market and the Competition
What is the size of the total available market? What sub-segment of this market will be the company’s initial focus. Why? What is the existing and potential competitive landscape? What is your product’s sustainable competitive advantage?
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Business, Sales and Marketing Strategy
Who are the specific target customers and what will their reasons be for choosing your product? How will your company market itself and sell its products?
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Full Résumés of Key Management
Highlight relevant industry and market expertise. Why is this team well-suited to execute the plan? What key team members have yet to be identified?
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Current and Projected Financial Statements
Include five years of annual projections of income statements, balance sheets and cash flow statements, with the first two years of projected financial statements broken out on a monthly basis.
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Capital Needs and Existing Capital Structure
How is current ownership divided? What are current financing needs and how will money raised be put to work? What are future financing and liquidity expectations?
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