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BAAQMD: Branding a Regional Government Environmental Agency
The Bay Area Air Quality Management District is the regional, government agency regulating sources of air pollution within the nine San Francisco Bay Area Counties. Gee + Chung Design created a unified, cohesive branding and communications program including the District’s logo, lobby signage, annual report, and public information materials. The program has been successful in increasing awareness of the agency’s environmental regulatory mission and engaging the general public in reducing air pollution in the Bay Area.