Gee + Chung Design Logo

Chronicle Books: Branding an Independent Publisher of Illustrated Books
Chronicle Books is a San Francisco-based publisher of books for adults and children in subjects such as architecture, art, culture, interior design, cooking, gardening, pop culture, fiction, food, travel, and photography. The company also markets custom publishing gift items and accessories. Gee + Chung Design created a series of best-selling Star Wars-themed collectible books in conjunction with Lucasfilm, Ltd. and several industry-changing tradeshow environments which were successful in positioning Chronicle as a publisher who “sees things differently.”