Applied Materials is the world’s leading maker of semiconductor equipment. The firm’s Technical Seminars at SEMICON/West, the industry’s largest and most important conference, reflect advancements within the industry and are attended by silicon wafer engineers and fabrication specialists from around the world. Gee + Chung Design created seminar invitation programs and tradeshow graphics which explore the theme of Applied’s industry innovation each year, generating substantial increases in conference attendance on a continual basis.