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National Semiconductor: Branding an Industry Leader in Analog Energy-Efficiency
National Semiconductor is a leading analog chipmaker of energy-efficient, low power-consumption integrated circuits. Gee + Chung Design developed the brands for the company’s category-leading PowerWise products, which enable more energy-efficient systems, and innovative SolarMagic products, which improve the energy output of solar panels. PowerWise and SolarMagic have become signature brands for the company, helping to establish National as a leader in analog power management technology and energy-efficient power solutions.