National Semiconductor PowerWise Logo
National Semiconductor PowerWise is the semiconductor industry's leading brand of high performance/low power consumption chips.
Our solution uses a cycle of upward and downward arrows to symbolize their chip's closed-loop system efficiency. The oval form evokes both a silicon wafer and the firm's global aspirations for intelligent energy management.
Recognition
Collins The Big Book of Green Design, 2009
TrademarksUSA, 2011
Bright Books Logos 1, 2012
HOW Books The Graphic Design Exercise Book, 2014