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Equilibrium Capital: Branding a Sustainability-Driven Financial Services Firm
Equilibrium Capital is a financial services firm focusing on sustainability-driven investments in real assets including renewable energy, sustainable transport, green real estate, sustainable agriculture, land stewardship, and water management. Gee + Chung Design created a comprehensive branding program including the logo, investment sector symbols, stationery, presentation folder, corporate literature, and sustainability investment report covers. Our branding program successfully positioned Equilibrium Capital as a leader in achieving economic returns with social impact for institutional investors.