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The Design Accelerator: Branding a Design-Driven Business Accelerator
Art Center College of Design is one of the leading design institutions in the world. The Design Accelerator is the school’s new for-profit venture committed to building design-driven startups. Gee + Chung Design created the program's logo, target audience symbols, animated intro, stationery, t-shirt, email template, website, and social media graphics. The program has been successful in launching several design-driven startups and enabling Art Center to demonstrate that great design can create market disruption and drive growth.