The IBM Software Station is the world’s first “software vending machine,” an interactive kiosk using satellite transmission technology to enable consumers to demo, place orders, and take delivery of the latest software directly from the unit. Gee + Chung Design created a comprehensive branding program including the logo, kiosk symbols, stationery, brochure, package, and kiosk design. Our branding successfully provided hardware-based IBM with a strong retail software presence while furthering its reputation as an industry innovator.