Gee + Chung Design Logo
Project 15 of 15
DCM Year of the Rat Lunar New Year Campaign
Image 01 of 04
DCM hosted a Lunar New Year Celebration in China to demonstrate a strong commitment to the firm's technology ventures throughout Asia and to promote networking among their entrepreneurs and investors. The party invitation uses the company's initials to create the Chinese lunar calendar animal. The invitation's pop-up format signifies a bold, confident outlook for the firm's technology ventures in China. The gradated pattern of rats on the back of the invitation and envelope playfully suggests the concept of attendees gathering to celebrate and network.
The new year card combines vertical Chinese typography with horizontal English typography, employing metallic gold foil to create a festive appeal. The gift bag conveys the concept of yin and yang through its wrap-around motif and alternating color scheme. The bag spines use Chinese and English new year greetings to create a vibrant typographic pattern.
Recognition
Graphis Branding 5 (Gold), 2008
American Graphic Design Awards, 2008
American Corporate Identity, 2009
American Package Design Awards, 2009
Identity (Russia) Best of the Best, 2010
Rockport LogoLounge 6 (Case Study), 2011
Rockport Drawing for Graphic Design, 2012
PaperSpecs Gallery, 2013
San Francisco Center for the Book Be Enveloped! Exhibition, 2015