Gee + Chung Design Logo
Project 04 of 09
Art Center DOT Launch Secondary Symbols
The secondary symbol system places Art Center's orange dot at the center of each of the entrepreneurial initiative's core aspirations while functioning as a metaphor for the school's position at the center of entrepreneurial thinking.
The logo animation introduces the identity to its audiences, connects the initiative to the school, and communicates the DOT Launch mission. Our solution begins with the orange dot to connect the initiative to the school. Powerful, action-oriented words create a compelling narrative about metamorphosis and transition, stages common to all startup enterprises. Finally, the soaring rocket metaphor symbolizes the launch of new enterprises and innovative businesses achieving lift off.
Graphis Design Annual (Gold), 2013
Graphis Logo Design 9 (Silver), 2017
Creativity 42 (Platinum), 2012
IDA International Design Awards (Bronze), 2011
Spark Design Awards (Bronze), 2013
American Graphic Design Awards, 2012
American Graphic Design & Advertising Awards 28, 2012
University and College Designers Association, 2013
Rockport Design: Logo, 2013