Gee + Chung Design Logo
Project 03 of 09
Webcor Builders Holiday Card
Our solution for Webcor Builders' holiday card uses a unique format which enables the company to feature a different project image each year. The die-cut Webcor type creates instant name recognition and a powerful expression of the company’s brand. Its placement and vertical orientation combine to symbolize the Webcor's commitment to leading edge building and technology, revealing the company's signature green color underneath.
On the inside, the construction cranes of the Webcor logo create an unusual holiday tree. On the opposite panel, the typography of the holiday greeting echos the triangular form of the tree.
Collins Design The New Big Book of of Layouts, 2011