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Project 01 of 15
DCM IV Offering Memorandum
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The offering memorandum's objective was to attract limited partners to invest in the firm's innovative new $350 million technology fund. Our solution uses a transparent plastic cover and familiar financial symbols to interactively reveal the clear difference their fund offers investors. In sharp contrast to the typical 8.5" x 11" prospectus, the book's oversize format and dramatic presentation reflects the firm's strong commitment to the fund. As DCM has many Asian investors, the traditional Japanese binding symbolizes the firm's dedication to old world due diligence in making successful new technology investments. The financial symbols function as a coding device on each spread to guide the reader. Bold, graphic divider pages open each section, and red-bordered case studies support the fund's investment strategies.
The four elements of Fund Differentiation create a pace-changing photo essay in the front of the book. A Formula I pit crew creates a metaphor for the venture capital firm's role of performing as a team of experts enabling a start-up company to quickly get on track. The firm's world-class expertise in international business development is exemplified by the Olympic ideals of competition and achievement. As successful venture investing is essentially about personal relationships, full body portraits allow each partner to express their own unique personality and character. A palm-reading metaphor conveys the forecasting and direction of future technologies in a very human and memorable manner. The book's compelling content and impressive presentation conveyed DCM's confidence in the fund's performance and enabled the fund to sell out with committed investors faster than any of the firm's previous funds.
Recognition
Stora Enso What Teams Can Do Competition (First Place), 2003-2004
Spark Design Awards (Best of Category), 2007
IDA International Design Awards (First Prize), 2007
Society of Publication Designers SPD Awards, 2004
Creativity 34 (Gold), 2004
Print Regional Design Annual, 2004
HOW Promotion Design Awards, 2004
Coupe International Design Competition, 2004
American Graphic Design Awards, 2004
American Corporate Identity, 2005
Global Corporate Identity 3, 2006
Rockport The Best of The Best of Brochure Design, 2010
Rockport The Best of Brochure Design 8, 2005
Rockport Color Design Workbook, 2006
RotoVision The Graphic Designer's Guide to Effective Visual Communication, 2005
Almanac of Asia-Pacific Design 06, Vol. 2, 2005
STEP Inside Design Magazine Feature, 2004
Hoffmitz Milken Center for Typography Collection, 2016
Letterform Archive Collection, 2017