Gee + Chung Design Logo
Project 05 of 09
Off-Site Records Management Document Storage Box
Image 01 of 02
Off-Site supplies document storage boxes to its customers, which typically remain in customer's offices for several months prior to being shipped to Off-Site's storage facility. Our strategy was to transform this utilitarian object into a "moving billboard" for the company. Our solution used Off-Site's descriptive name as an overlapping, layered graphic to create a metaphor for customers moving their documents "off-site," enabling the individual boxes to form a continuous pattern when stacked.
On the lid, the logo's dimensional boxes form a circle to represent the firm's complete range of document storage solutions. On the box bottom, the logo's 6-sided shape outlines the box assembly in 6 simple steps. Customer response was overwhelmingly positive, and the boxes have become an important source of revenue and new clients for the company.
Recognition
Communication Arts Magazine Exhibit Feature, 2009
Graphis Branding 6 (Gold), 2012
HOW Promotion Design Awards, 2008
Applied Arts Design & Advertising Awards, 2010
American Graphic Design Awards, 2008
American Graphic Design & Advertising 25, 2009
American Package Design Awards, 2010
HarperCollins The Big Book of Packaging, 2011
Hoffmitz Milken Center for Typography Collection, 2016